Every year on 1 October, the world comes together to celebrate coffee and recognise the millions of people across the globe - from farmers, to roasters, baristas, coffee shop owners and more - who work hard to create and serve the beverage we all love.
Coffee has never been more popular, with an estimated 3 billion cups consumed every day, a number which continues to rise. The diverse mix of global celebrations that take place on International Coffee Day truly showcase coffee as one of the world’s most loved beverages.
Whilst this is a time for celebration, leading up to and during ICD each year, we also focus on how to continue to improve coffee’s future. At present, in spite of growing demand, coffee faces a dramatic issue, as the prices that producers receive today are more than 30% below the average of the last ten years, threatening the livelihoods of coffee farmers and their families.
Covid-19 has impacted every aspect of life as we know it and the Coffee industry is no different. From farmers to baristas, roasters, wholesellers, coffee shops and beyond Covid-19 has compounded the existing price challenges faced by coffee farmers and the impacts of climate change on the wider industry.
Coffee means so many things to so many people, it is energy, celebration, livelihood, friendship, joy and so much more. That’s why, this year for International Coffee Day we will be celebrating the entire coffee ecosystem and the connections that coffee allows us to make around the world.